During the coding phase of the project, there'll be less communication than the other steps, mainly because there's not much to give feedback on until the end. I usually start off by building out the HTML / CSS for all the main elements of the site, then hook them into a CMS like WordPress or Shopify.
Once you've had a look at the site and you're happy with the functionality and feel, I'll sit down with you (and your team if you'd like) to show you everything you need to know about managing the site going forward. I can also provide screencasts that go over what we'll talk about (trust me, it's harder to remember everything in one go than you first realise!).
It's launch day! This can be quite exciting if you've got a lot of marketing materials planned...but more often than not, once the site content is finalised we'll do a soft launch. All this means is putting the site live for a week to make sure it's working as intended, then shouting about it a bit later.